Bus stop by bus stop, Denver-area officials microtarget vaccine hesitancy

A recent presentation by CHI Program Manager Nicole Steffens was quoted by Kaiser Health News and published in The Denver Post.

Bus stop by bus stop, Denver-area officials microtarget vaccine hesitancy

“We have to do the dirty work to be with the community and listen to what their actual concerns are,” Nicole Steffens, a program manager with the nonprofit Colorado Health Institute, said in a presentation on the mapping tool. “We can take all the data that we want based on large, mass groups of people on surveys with vaccine hesitancy or why people aren’t getting vaccinations, but that might not actually apply to that very specific location.”